Company ProfileAdvanced International Protocol Course
Plan for Your Success:
Implementing effective protocol requires comprehensive protocol knowledge, highly developed situational awareness, and exceptional inter-personal skills. In today’s international business, military, and diplomatic worlds, the protocol professional needs to not only deliver services, but also adapt protocol processes with an understanding of both local and global cultural traditions. Depth of knowledge is essential to deliver official events that are successful and effective on a wide variety of levels: managerial, economic, strategic, and social. For the individual, these skills enable him or her to not only advance their own career, but to become a thought-leader in their organization and community. For an organization, having world-class personnel in key positions advances a consistent on-message public image to the community, the region, and the world.
Course Pre-requisite: To attend the Advanced International Protocol Course, one must be a graduate of either International Protocol Manager Training or Protocol Officer Training.
Expert instruction, guided exercises, case studies and team building exercises provide an ideal learning experience. Participants will gain the ability to better understand how to effectively communicate with people of diverse cultural backgrounds through cross-cultural communication and diplomacy. Interactive classroom activities provide techniques and strategies on how to be a trusted advisor and influential leader within an organization. Focusing on the different ways to view an event enhances the participant’s ability to create an excellent guest experience. Segments on specific protocol topics will build on the foundations presented in the pre-requisite course on international flags and ceremonies. Interactive classroom case studies prepare participants to confidently apply protocol principles to complex global protocol situations and media relations.
Professionals who have a foundational knowledge will advance their competency in successfully managing complex events and delivering world-class protocol. A protocol professional is called upon to lead a team to create events of outstanding merit. Participants in this training will learn effective leadership skills to achieve this success consistently. Additionally, they will achieve future success through awareness of cross-cultural sensitivities, and detailed knowledge of high-profile protocol issues and support functions. Sessions devoted to protocol topics will emphasize universally accepted practices, social customs, courtesies, rights and dignities of individuals, groups, and nations. The foundations of protocol (e.g., precedence, seating, titles & forms of address, gifts, flags, logistics, etc.) will be reinforced in case studies designed to highlight the problems that arise in real-world situations.
- Academic Event and Ceremony Coordinators
- Senior Administrative Professionals and Secretaries
- Business Development Directors and Managers
- Chief of State Staffs
- Corporate Affairs and Protocol Directors
- Diplomats and Embassy Personnel
- Government Protocol Directors
- Government Relations Executives
- Head of Government Support Staffs
- Hospitality and Customer Service Managers
- International Trade Managers
- Marketing and Communications Executives
- Media and Public Relations Specialists
- Meeting and Special Event Planners
- Military Personnel
- Presidential Support Staffs
- Private Consultants
- Security Directors and Managers
- VIP and Guest Managers
Advanced International Protocol Course — Dates & Locations
McLean, VA
September 9-12, 2012
Seven core modules are addressed in the four-day interactive course:
1. Cross-cultural Communication & Diplomacy
Successful international relations and protocol require the ability to influence people with diverse cultural backgrounds. You will complete the GlobeSmart Assessment Profile (GAP), which reflects recent research conducted in the international field:Communications Styles – Understanding & Managing Cross-cultural Issues – International Similarities & Differences – Cross-cultural Implications to Protocol – Global References and Resources – Best Cross-cultural Practices for Addressing Regional Protocol
2. Influential Leadership
Discover the tools world-class leaders use to solve problems with critical thinking. Influence others to take decisive action for excellent results: Managing Difficult People – Understanding Guest Expectations – Persuasion Techniques – Recovering from Mistakes
3. VIP-centered Excellence
There are three methods by which VIP-centered excellence is rendered to a guest: the place, the processes and the people which address:Types of Visits – Key Components – Cultural Activities – Considerations for Governmental, Military & Corporate VIPs – Arrivals & Departures – Inspecting Facilities – Security: VIP & Personal – Confidentiality – Transportation: Modes, Motorcades, Drivers, Routes, Seating, & Inspection – Personal Diplomacy for Interacting with VIPs – Escorting
4. Flags Around the World
Cultural identity and cultural pride in the use and display of a country’s national colors: International Standards – Multi-national Flag Display – Multi-organizational Flag Displays – Flag Displays in Various Geographic Regions – Flag Displays at Various International Organizations – Working with Flags on Fixed Displays, on Vehicles, in Meeting and Briefing Rooms
5. Ceremonies: Traditions & Rituals
From state visits to community events, ceremonies reflect the values, heritage and traditions of the culture: History of Ceremonies – Types of Ceremonies – Sequencing of Ceremonies – Decorations & Honors – Ceremonial Welcomes & Departures –Wreath Laying – Presentation of Diplomatic Credentials – State Visits – Academic Ceremonies
6. Global Protocol
Navigate the differences and similarities of protocol methods & standards from around the globe: Focus on the Protocol of Select Nations – Focus on the Protocol of Select International Organizations
7. Partnering With the Media
Build a strong relationship with media by understanding their role in your organizational messaging: Planning for The Various Types and Numbers of Media – Media’s Requirements & Wants – Issuing Media Credentials– Managing Media at the Event – Effective Press Information – Effective Messaging at an Event
Why the Protocol School of Washington®
The Protocol School of Washington® is the most trusted name in the industry, celebrating more than two decades as the global leader in protocol and etiquette training and certification. The curriculum is professionally designed and embraces adult learning theories to engage your personal learning style. Skilled trainers, who are subject-matter experts, utilize interactive learning methodologies to provide a dynamic learning experience. Join a select group of more than 3,500 men and women trained by The Protocol School of Washington®.
Download The Protocol School of Washington's brochure.
Lukrecija Malijkovic Atanasovska
