PSOW Blog

PSOW Graduate Spotlight: National Business Etiquette Week - Jacqueline M. Baker

PSOW Staff - Thursday, June 11, 2020
PSOW Graduate Spotlight JMB BLOG (2)

What one habit would you like to see people demonstrate in support of National Business Etiquette Week? 

While it is an incredibly under-utilized skill, listening can be a dynamic tool. While you may not see listening on the list of top etiquette tips generally, it is a very attainable habit that can change relationships, change lives, change organizations and create a necessary and needed sense of understanding, even in business environments.   

How will you recognize/celebrate National Business Etiquette Week? 

This year, business etiquette week for me will be from a more observant and awareness standpoint. The ways that we have traditionally conducted business, from greeting norms to workplace tension has rapidly changed, so I'll be sharing traditional business norms, while also exploring what the future of etiquette and protocol could and maybe even will be.  

How has your business changed as a result of the COVID-19 pandemic?  

Most of the etiquette, protocol and leadership trainings that I engage in are historically activated in-person.  Since the pandemic was announced, all trainings were restructured to be activated virtually. This adjustment has required a necessary dose of creativity and flexibility.  The upside is that this virtual environment allows more people to be engaged and reached regardless of their location.  

What changes has your business made to pivot to meet the needs of your clients?  

While video has always been a component of the business, even more so now, the use of digital training assets has been more relevant. It has also required a more intentional point to network virtually.  

What advice can you offer other etiquette consultants whose jobs were primarily face-to-face, and now must conduct business virtually?  

Get uncomfortable and remember to focus on your client goals versus how you like to do things. If you're truly in business to solve client needs and educate, your desire to solve for that can grow to outweigh that discomfort that you have with the change from your normal modes of operation.  

What tools or resources have been most helpful to you? 

Video tools, online networking tools, and remembering the dynamic relationships that I've formed with past clients.  

How has becoming a certified Intercultural Etiquette and Protocol Trainer affected your career and/or consulting opportunities?   

Having a network of supportive, individuals with similar goals is an essential part of business and personal success. The Intercultural Etiquette and Protocol Trainer certification from The Protocol School of Washington has provided a unique opportunity for connectivity with a diverse and passionate group of forward-thinking people 

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